Smaller companies have a challenge when dealing with larger established firms. The larger firm may not want to implement your new product or technology if there is a possibility that your company is unable to support the product, or indeed, will disappear the following year. Our topic in Office Hours this week is how as […]
Category: Positioning
This week in Office Hours
This week the discussion is lead by Marc Munier of Ditch Carbon. They are looking for a seed round and feedback about their proposition. As many of you have been in this position or will be soon it should be a very useful conversation for all. About Ditch Carbon Ditch carbon provides climate action data […]
This week: Impromptu discussions, new members, and an update to cap off positioning
Office Hours @cammakespace today was a bit of a mixed bag we had several new people joining us from the biotech and Ed-tech sector. We also started off the hour with an impromptu discussion of organisational dynamics. Based on a situation one of the members is currently in we explored briefly how the mindset of […]
Office Hours this week: Positioning Part II, The Relevance.
In Office Hours today we returned to the subject of positioning; how a company is viewed with respect to competitors in the marketplace. Not unsurprisingly marketing and selling are a frequent subject of our discussions. What we learned is that while your market position is important, just as important is how the customers see their […]
This Week’s Office Hour: Positioning and the customer’s perspective
This week at office hours was a wide-ranging discussion centred around the positioning of product and companies. We explored the idea that putting yourself in the shoes of other people is key in selling products and indeed in having effective problem-solving approaches. Businesses and the products they produce solve problems. Business, to be successful, need […]
Office Hours @cammakespace
A new group has started in Cambridge, it meets in Cambridge Makespace and is called Office Hours. Office Hours is a group of active business managers willing to share experiences, improve skills and learn. We discuss strategy, business models and value propositions, yes, but also the day-to-day nitty gritty stuff like how much should I […]