In this session, our main topic of discussion, led by Dan Hagon, is all about methods for determining how big the market is for a given product or service. Focusing on B2B ventures, we’ll look at what questions we’ll need to answer about the market, where to find suitable data and how to formulate meaningful estimates that […]
Category: Market Assessment
@Office Hours this week: Market Validation will they buy?
Are you sure a customers will pay for your new innovative product? The Office Hours Group is discussing market validation at its most relevant this Friday. All are welcome in our discussions. Please join us to hear the experience of others and contribute your own. Every company and product is of course different, and yet […]
Office Hours this week: Positioning Part II, The Relevance.
In Office Hours today we returned to the subject of positioning; how a company is viewed with respect to competitors in the marketplace. Not unsurprisingly marketing and selling are a frequent subject of our discussions. What we learned is that while your market position is important, just as important is how the customers see their […]
This Week’s Office Hour: Positioning and the customer’s perspective
This week at office hours was a wide-ranging discussion centred around the positioning of product and companies. We explored the idea that putting yourself in the shoes of other people is key in selling products and indeed in having effective problem-solving approaches. Businesses and the products they produce solve problems. Business, to be successful, need […]
Good idea, now what?
Having a good idea and knowing what to do with it are two very different things. We have all had an idea about how improve a thing, or to change the way a particular task is completed. Although a key part of creating a solution is one of the more straight forward part of the […]
The Cart Before the Horse
This week’s hour was about selling or at least that is where we started. The challenge as presented was the lack of sales traction being achieved. While a few sales meeting had been secured, second meetings and follow-ups were not happening. The product is an educational toy targeted at the emerging countries. It was developed […]
Office Hours @cammakespace
A new group has started in Cambridge, it meets in Cambridge Makespace and is called Office Hours. Office Hours is a group of active business managers willing to share experiences, improve skills and learn. We discuss strategy, business models and value propositions, yes, but also the day-to-day nitty gritty stuff like how much should I […]