Office Hours this week: Positioning Part II, The Relevance.

In Office Hours today we returned to the subject of positioning; how a company is viewed with respect to competitors in the marketplace.  Not unsurprisingly marketing and selling are a frequent subject of our discussions.  What we learned is that while your market position is important, just as important is how the customers see their […]

This Week’s Office Hour: Positioning and the customer’s perspective

This week at office hours was a wide-ranging discussion centred around the positioning of product and companies.  We explored the idea that putting yourself in the shoes of other people is key in selling products and indeed in having effective problem-solving approaches.  Businesses and the products they produce solve problems.  Business, to be successful, need […]