This Week: Verinnogen, engineering biology crossover

Office Hours @cammakespace this week is exploring crossovers between engineering and biology. Verinnogen, a new Cambridge start up will be presenting their innovations in tools for cancer research. Please do join us each Friday at noon for peer-to-peer discussions about running real businesses: RSVP here: Officehoursgroup/join-us/ More from Verinnogen: Over 36 million tumour volume measurements […]

OHG Members: Zzish is a fast-growth UK Edtech venture

Zzish is a fast-growth UK Edtech venture who are rapidly expanding into global markets, with over 300,000 US teachers signed up to their platform and government-level contracts in South East Asia. Their product helps teachers personalise learning in real-time by giving teachers instant insight into student learning gaps, then recommending the best resources to help them progress. […]

This week: Impromptu discussions, new members, and an update to cap off positioning

Office Hours @cammakespace today was a bit of a mixed bag we had several new people joining us from the biotech and Ed-tech sector.  We also started off the hour with an impromptu discussion of organisational dynamics.  Based on a situation one of the members is currently in we explored briefly how the mindset of […]

Office Hours this week: Positioning Part II, The Relevance.

In Office Hours today we returned to the subject of positioning; how a company is viewed with respect to competitors in the marketplace.  Not unsurprisingly marketing and selling are a frequent subject of our discussions.  What we learned is that while your market position is important, just as important is how the customers see their […]

This Week’s Office Hour: Positioning and the customer’s perspective

This week at office hours was a wide-ranging discussion centred around the positioning of product and companies.  We explored the idea that putting yourself in the shoes of other people is key in selling products and indeed in having effective problem-solving approaches.  Businesses and the products they produce solve problems.  Business, to be successful, need […]