Office Hours this week: Positioning Part II, The Relevance.

In Office Hours today we returned to the subject of positioning; how a company is viewed with respect to competitors in the marketplace.  Not unsurprisingly marketing and selling are a frequent subject of our discussions.  What we learned is that while your market position is important, just as important is how the customers see their […]

This Week’s Office Hour: Positioning and the customer’s perspective

This week at office hours was a wide-ranging discussion centred around the positioning of product and companies.  We explored the idea that putting yourself in the shoes of other people is key in selling products and indeed in having effective problem-solving approaches.  Businesses and the products they produce solve problems.  Business, to be successful, need […]

Office Hours @cammakespace this week

In Office Hours @cammakespace this week we are talking about product launches. How to prepare for them and how to make the most of a new customer or product.  If you have experience releasing new products and winning new customers, or want to learn from other who do, please join us. The Office Hours Group meets each […]