This Week: Verinnogen, engineering biology crossover

Office Hours @cammakespace this week is exploring crossovers between engineering and biology. Verinnogen, a new Cambridge start up will be presenting their innovations in tools for cancer research. Please do join us each Friday at noon for peer-to-peer discussions about running real businesses: RSVP here: Officehoursgroup/join-us/ More from Verinnogen: Over 36 million tumour volume measurements […]

OHG Members: Zzish is a fast-growth UK Edtech venture

Zzish is a fast-growth UK Edtech venture who are rapidly expanding into global markets, with over 300,000 US teachers signed up to their platform and government-level contracts in South East Asia. Their product helps teachers personalise learning in real-time by giving teachers instant insight into student learning gaps, then recommending the best resources to help them progress. […]

Office Hours this week: Positioning Part II, The Relevance.

In Office Hours today we returned to the subject of positioning; how a company is viewed with respect to competitors in the marketplace.  Not unsurprisingly marketing and selling are a frequent subject of our discussions.  What we learned is that while your market position is important, just as important is how the customers see their […]